An Executive Cabin Talk for those who recognise the value of rare encounters around subjects of real importance.
I wanted to create a space where we take the time to reach the core of future topics — a place where ideas become decisions, and visions become trajectories.
A small, curated circle designed for people able to bring a perspective that builds, a doubt that clarifies, an intuition that opens the way.
Only around forty participants. Just enough to cross perspectives, yet few enough to preserve the quality of attention.
In this setting, my role is simply to give the impulse, connect the angles, and orient the conversation toward what matters for our ecosystems and for the Morocco taking shape before our eyes.
The Business Lounges exist to offer strategic breathing space.
A rare parenthesis where experiences meet, where journeys become material for reflection, where each voice can enrich the next.
The guests play a central role: their ability to read the shifts happening in digital, media, business and territories creates the mental map on which we can all move forward.
The evening continues with a small private dinner, where ideas naturally find their extension, where alliances take shape, where a project can emerge without ever being declared.
"FUTURE MEDIA"
For this first edition, I chose to dedicate our cockpit to a subject that is redefining every industry: the attention economy, the evolution of media, and the impact these dynamics create across territories.
I will have the honour of welcoming Jérémy Parola, Chief Digital Operations Officer at Reworld Media, and Pascal Chevalier, the Group’s Chairman. Two major voices, capable of offering a refined and structuring reading of what is transforming brands, content and value today.
Reworld Media has established itself as one of the strongest and most innovative groups in Europe, with more than €530 million in revenue in 2024 and a digital division in constant growth. Grazia, Marie France, Marmiton, Doctissimo… so many brands that shape millions of lives every month.
With Jérémy, we will explore the deep dynamics of attention, the subtle rise of new editorial and advertising formats, the renewed importance of high-quality brand content, the evolution of brands into complete platforms, the growing influence of audiences and data, and this new digital grammar now shaped by AI.
We will then bring this global vision back to Morocco and to our Marrakech region: how to elevate our brands and our territories, how to transform the richness of our ecosystems into lasting value, how to build an economy that is more coherent, more legible, more ambitious.
As head of digital at Reworld Media, Jérémy oversees content, monetisation, data and the development of brands that influence tens of millions each month.
Fifteen years of strategic support make him a key reference on the transformations of media, attention and value.
His keynote will offer a global, precise and engaged reading of the shifts underway — the kind of perspective sought by those who prefer to anticipate rather than endure.
An EPITA engineer and graduate of IAE Paris, Pascal has become one of the most transversal profiles in Europe’s digital economy.
Co-founder and Chairman of Reworld Media, Chairman of Tradedoubler, Co-President of Network Finance and a member of several boards, he operates at the crossroads of media, technology, data and performance.
His work extends well beyond the groups he leads: active tech investor, supporter of startups, observer of emerging models, and attentive to fields such as blockchain, intangible assets and land value — all analysed through the lens of impact and use.
This plurality of engagements gives him a rare understanding of market dynamics, attention cycles and growth architectures.
His presence at this inaugural edition brings a strategic altitude that illuminates both digital transformations and the possible trajectories for brands and territories.
“ I commend the initiative of Taoufik Aboudia who, through the Business Lounges, is creating a space for exchange where collective intelligence takes on a concrete role in the economic dynamic of our region. These gatherings, grounded in listening, depth and vision, bring talents, companies and territories closer together. They fully contribute to the ambition we carry at CGEM Marrakech–Safi: to see the emergence of a coherent, innovative ecosystem that is firmly oriented toward the future.”
Mohsine El Azizi Berrada, Président de la CGEM Marrakech-Safi
“ I wholeheartedly share the vision of my friend Taoufik Aboudia through this new exchange space he has imagined and shaped with the Executive Cabin Talk. I am proud to contribute my network and my energy, convinced that these rare encounters are the fertile ground for the ideas that will shape tomorrow’s Morocco. ”
Ismail Lahsini, CEO Meducate.